Fipi Member Profile

Ferial Youakim
Certified Master Image Coach

Ferial Youakim’s career spans 30 years and she has no intention of stopping. With an award-winning charity and leading one of the largest organization through the pandemic to not only survive but thrive, she wants to further her ambition. Now using her business and the Universal 4X4 Color System – (16 Seasons)® as a means to create a better world, she will not stop until everyone has discovered their true worth.

“I don’t make people beautiful because I am an image consultant; I remind them of their beauty.”

Although making her mark as a highly respected image consultant and personal branding expert in the fashion and retail industries, Ferial’s vision and mission is to empower men and women of all walks of life to face their challenges head-on, showcase their accomplishments and make a difference in the lives of others. Ferial is the Author of Beyond Beauty: A Refugee’s Journey In Pursuit of happiness. Her book has uncovered her journey as an image consultant as well as the struggles she has faced. She has battled with thinking she’s not good enough and her own internal contentions; however, she is still standing today and wants to share her story.
“I had to change my thinking to change my life. I had to learn how to believe in myself and love myself for the way I am and not the way others want me to be.”

By sharing her story, she wishes to offer peace and success to those who are struggling to find their own self-value. Ferial’s passion is not just evident in her writing, but also in her work as she was honored as a Certified Image Master, the highest level of certification in the image industry. With a belief that no person should feel less than what they deserve, she wants every single person to understand their own positive self-value. Ferial has hosted image seminars in hope that people can discover their true beauty, not just physically, but mentally and emotionally.