Dalila Canario
Image and Education Expert delivering training and consulting corporate and individual clients worldwide, 5000+ clients served since 2015. Master’s in Higher Education Management, 9+ years in teaching, internationally certified (IITTI, ISSTA), and founder of CPI and SSTC, mentoring professionals in image and soft skills.
“How can I start delivering workshops and conferences for companies?”
Establish authority and leadership in what you do.
But how can you actually achieve this?
Let me share six key actions that have worked for me — and I’m confident they can support your journey as well:
1. Share valuable content with the audience you want to reach.
Don’t become overly focused on likes or reactions. What truly matters is that your content resonates with you and aligns with your purpose.
There have been many occasions where people reached out to me after seeing a post — interested in the solutions I offer — even though they had never engaged publicly with it.
2. Attend networking events, such as business breakfasts, where you can connect with potential clients.
Let me share a personal story: back in 2016, I attended one of these events and met an executive who was looking for a better job opportunity. We exchanged business cards, and six months later, he became the Commercial Manager of a well-known company in Peru.
He remembered our conversation, reached out to me, and hired me to train his team. That initial connection evolved into a long-term collaboration across several cities in the country.
3. Specialize in areas that are relevant to your target audience.
Today, the abundance of courses, certifications, and diploma programs can feel overwhelming — and sometimes even lead to confusion.
Be intentional. Choose learning opportunities that genuinely strengthen your expertise and position you as a leader in the field where you want to grow your business.
4. Write — and share your ideas.
We all have valuable insights to offer, yet social media platforms often limit how deeply we can express them.
Personally, I’ve found great value in writing articles for my blog and on LinkedIn. This platform, in particular, allows you to publish long-form content and incorporate visuals, almost like having your own professional blog.
Through this, I’ve been able to reach companies, educational institutions, and executives who were previously unaware of how an image consultant could support their professional development.
5. Invest in skills that complement your workshops and talks.
Even if you are highly knowledgeable in your field, there is always room to refine how you communicate and teach.
Strengthening these skills can elevate your sessions from simply “good” to truly memorable and impactful. Consider this a key part of your ongoing professional development.
6. Seek mentorship — and offer it as well.
Having a mentor who can guide your professional path is invaluable. Their experience can help you avoid costly mistakes and accelerate your growth.
At the same time, recognize that if people are already coming to you for advice, you are likely already mentoring — even if informally.
Every mentor begins that way. So don’t hesitate or question yourself with thoughts like, “Am I ready?”
The answer is yes. This is a skill you can continue to develop — and one that can become a powerful asset in your professional journey.
