A personal stylist is concerned with an individual rather than a particular fashion brand. With the fame
 of a few Celebrity Stylists, the general public has heightened its interest and understanding about the theories involved to achieve appropriate styles.

A personal stylist is no longer viewed as a luxury service for the rich and famous. They are beneficial for any individual who requires assistance and knowledge on how to be presented as well as feeling fashion confident. Typically a personal stylist will be able to cover colour consultations, body shape, clarification, personal style, make-up consultation, personal shopping services and wardrobe management. A personal stylist will help an individual understand what styles of clothing suit their natural features and lifestyles, assisting that person to achieve confidence in the way they look and feel. Interest in this profession is growing steadily. Training is offered by a number of image styling and online qualification options.