Past Event: Masterclass: The power of the Image in International Business Etiquette

The world is transforming into a global village and needs professionals who can navigate smoothly internationally.

Relations in business and social domains are more accessible if the concerned individuals are perceived as trustworthy, respectable, and have proper business etiquette.

To achieve a professional image, executives must understand different personalities, nationalities, cultures, and the associated etiquettes and manners.

The three components of business etiquette (appearance, communication, and behaviour) are at the core of this masterclass.

Interactions, such as polite greetings, courteous conversations, and active listening have an important impact on how others perceive you. Knowing how to make a great first impression, dress appropriately, read body language, etc., helps you present yourself in an impactful way.


About the expert

Adriana FLORES, MA Founder of ProtocolToday and Managing Director

She is an expert in Protocol and Soft Diplomacy. She has worked with distinguished people and companies in the Netherlands and abroad.

She holds a Master of Arts degree in Protocol & Soft Diplomacy Skills from the International School of Protocol & Diplomacy in Brussels, Belgium.and a postgraduate degree in Protocol and Ceremonial from the same institute.

Adriana has worked for ambassadors in the Netherlands and at the VIP-Centrum at Schiphol Airport Amsterdam. She welcomed various national and international delegations, including royal families, diplomatic corps, celebrities, and political and religious leaders.

Adriana has been chosen to receive the 2021 Ibero-American Medal awarded by the Fundación Honoris Causa International, a badge awarded Based on her career and professional success, which has been the consequence of a history of effort and excellence with her company of ProtocolToday.


About Protocol Today Academy

ProtocolToday® in The Hague, The Netherlands is an expert organisation in international protocol, diplomacy, soft skills, international business etiquette, and international cultural intelligence and offers customised, solution-based training programs in the public and private sectors.

Among others, these masterclasses are specifically designed to train Executives and Honorary Consuls who are representing nations and must meet with Ministers, Ambassadors and other high authorities.


The Masterclass will be held online via Zoom.

Free for FIPI members.
£25 for non-members.

After registration you will receive a confirmation from Eventbrite.
A few days before the Masterclass we will send you the Zoom link to join on 
Tuesday 21st June. 

Not a member of FIPI yet? Then this might be a great opportunity to get to know our community and attend the Masterclass for free.


Register here