The Importance of Online Reputation Marketing

Dan Winters is the owner of web development and reputation/ SEO management company Winters Web. We are delighted to be welcoming Dan to this years Conference on September 24th in London. To give you a little insight into Dan’s talk, he has prepared some thoughts below that we wanted to share with you before the day!

The Importance of online reputation marketing for your business

The continued development and distribution of technology has radically changed the way consumers are buying—how they hear about products and services; how they research them; and how they make a final purchase decision.

There are three main drivers of this change that are impacting your business.You need to be aware of them. You need to leverage them.

  1. Search.
  2. Social.
  3. Mobile.


The facts and the trends are only going one way;

– Star rating is #1 factor used by consumers to judge a business.

– 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014).

– 92% of consumers now read online reviews (vs. 88% in 2014).

Therefore, in today’s knowledge based economy your online reputation is so vital to the future success and growth of your business that you must make sure that yours is managed, built and marketed effectively, across all media where your customers can be found.

How do you do that? Lots of ways but the first is reviewing your online systems and how they communicate with your customer and your soon to be customer. At our conference Dan will share with us all his tips, tools and strategy for helping us to improve our businesses online.

Book your tickets for our annual conference (open to members and non members) here.