Would you like to be featured on our blog and in the FIPI Newsletter? If you are a FIPI Member, you can get your business noticed with us! This month meet Katy Dyer Style Coach and Corporate Image Consultant.
What’s your background before you started your business?
I’ve always loved clothes and knowing that the way you dress really affects how you feel. I also love food – and it won out for a while. I have a degree in Food Science from the University of Leeds and spent fifteen years working as a technologist, auditor and buyer for some of the UK’s best known brands – including BP’s Wild Bean Café, Little Chef and The Restaurant Group who run Frankie & Bennys and Chiquito.
Tell us a little about your business, what’s it called, how can people find you and when did you start?
My business is me – Katy Dyer Style Coach & Corporate Image. I trained as a personal stylist and image consultant in 2011 with colour me beautiful in London, and achieved best newcomer in my first year and award level status in my second year. You can find out more about me and my business at www.katydyer.com. I write a regular style column for a local magazine, Vale Life which is well received. From time to time I am contacted to appear on BBC Radio Oxford to comment on a fashion story (or faux pas!) and on retailer blogs, including Dune London and House of Fraser.
What is your Unique Selling Point do you feel?
Whist I have a sound background in the art and science of personal styling, I also use my intuition giving a unique and effective service, which is not necessarily exactly the same for every client.
What do you most love about your job?
Seeing the look on someone’s face when in their opinion they had no shape or style, and then realising with just a little time, knowledge and attention they can look – and more importantly FEEL- wonderful and perfectly comfortable in their clothes.
What is your biggest challenge this year in your business?
People understanding the value in the service. To quote one of my recent clients “I have done more shopping in five hours that in the past two years”. Efficient and effective – personal shopping along with the other services genuinely save people a huge amount of time as well as money in the long run.
What 3 tips would you give someone who is just starting out in the image industry?
– Don’t buy into everything all at once! Focus on what you are good at to start with and then decide whether you need to add more products, services or additional training into your business.
– Don’t give up too soon. It took me over two years to really start to reap the rewards of all of the hard work done in the early days.
– Talk to other people who are in the industry. We’ve all been in your position!
For you, what makes image consultancy different from fashion styling?
You are listening to a person’s needs rather than working off a brief. Often there are reasons your client is coming to see you that are not actually clothing or fashion related.
What part of your business do you find the biggest challenge and why?
Managing the financial side – I outsource this as I find it time consuming and quite dull. But I do enjoy seeing the monthly reports to see how my business is growing and changing over the months and years.
Why is it important to you to be part of the Federation?
It confirms my professional status and sets a standard on the training I have completed and my further experience.
Why is the Image Industry such an Important one to you?
It’s about telling a story with your attire – and once someone knows what works for them based on their personality, lifestyle, career alongside their physical attributes you can support them in their choices so that they can get on with what really matters to them.