The Plus Size market has been growing through the years, and the pandemic has accelerated its growth. People are spending more time at home consuming online content like social media which has led them to compare themselves and feel the urge to consume beauty products and services so they can increase their self-esteem.
People have also become more thoughtful of their identity; they want to feel beautiful within their own characteristics, not those dictated by fashion magazines. This is a driver behind the rapidly growing Plus Size women’s empowerment movement. These women are looking for professionals who can help them in the process of building their self-esteem.
The movement has already brought the attention of renowned brands such as Calvin Klein, Dolce & Gabbana, and Versace. They have started offering plus size clothing options and including curvy models in their fashions shows.
Plus Size Image Consulting is a niche market that has not been substantially explored considering its recent rise in demand. We know that when we change our client’s image, the improvement is not only external but mainly internal, positively impacting their belief about themselves, behaviour, and attitude.
Many women out there are feeling practically invisible. When professionals like us rescue and build their self-confidence, we consequently get more clients, recognition, and appreciation for our profession.
After all, we all want to feel good about our image, regardless of our body shape or weight.
Those who understand this market will thrive. Now imagine yourself, an Image Consultant attentive on this growing niche. When your clients are happy and satisfied with your work, there is no way to go wrong.
by Harue Cortes
Image Consultant – AUS