Fipi Member Profile

Giovanna Vitacca

Owner

at Style à Porter Acacemy

00393483487225

Via Ettore Ponti, 36, Milan, Metropolitan City of Milan, Italy

Specialising In

Image Consultant, Personal Stylist, Men’s Stylist, Makeup Artist, Editorial Stylist, Fashion Stylist, Branding Expert, Colour Consultant, Etiquette Expert, Costume Designer



About: Giovanna Vitacca

“Personality is to a man what perfume is to a flower”
Charles M. Schwab

Giovanna Vitacca is a Style Coach and Image Strategist. Her professionalism has matured in over 30 years of career working for important luxury and fashion companies in the national and international scene, but also for start-ups and young fashion designers, as a communications manager or fashion coordinator. This has allowed her to directly know the “fashion” product, following its entire supply chain.

During her “desk” years, her creative and slightly nomadic soul has always remained alive and has allowed her – after a long education that includes a first degree in Law and then in History of Theater, a master’s degree in Public Relations and a Master’s degree in Marketing and Communication at the Catholic University of Milan – to obtain a diploma in Fashion Stylist and Beauty Consultant, various specialization courses in fashion, communication and human resources, until she reached the Diploma in Image Consultant and at the same time in Life Coach.

On the threshold of 40 years of age, she decides to close the corporate experience and start her own independent business as a Consultant and Trainer in the field of Image and Communication.

She is a speaker in panels and round tables and a trainer both in the consumer field (work groups, associations, events) and in professional contexts (team building, road show, media training).

The school she founded – the Style à Porter Academy – is based at her “headquarters” on the Navigli in Milan. Here she holds her workshops dedicated to the themes of Image and Communication Consulting supported by a team of experts with the aim of illustrating how clothing and style can help to effectively define one’s standing: in the professional sphere by strengthening authority and credibility; in the personal sphere by allowing one to better express talents, potential and to face life’s challenges with greater resourcefulness and confidence.

She loves writing, is a freelance journalist, has collaborated in the past with various magazines in the women’s world and communication; she has published a book dedicated to the world of Image in the Bridal world ‘Cerimonie di Stile’ and her second book dedicated to the theme of Style and Personal Branding is coming out soon.

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