2019 FIPI Events – save the date:
Saturday 11th May – FIPI Masterclass (London). See details below.
Saturday 21st September – FIPI Annual Conference (London)
Image Business Matters: How to apply Colour Psychology & Powerful Presentations to build your authentic brand
OPEN to FIPI Members and Non-Members:
FIPI are excited to announce that we are running a special Masterclass with two industry-leading experts, Karen Haller, Applied Colour & Design Psychology Practitioner, Teacher & Mentor (www.karenhaller.co.uk) and Dexter Moscow, Influencing Skills Coach, TV Presenter and Speaker (www.audiencedynamics.co.uk).
This year’s Masterclass will comprise two 2-hour workshops:-
How to create a Business Brand to Authentically Attract Your Ideal Clients with Karen Haller
Colour is more than just a visual experience; it influences our purchasing behaviour. Karen will explain how we can use the power of colour to draw people to our brand and she’ll share insights into how you can through colour alone attract or repel your ideal customers.
During this two hour workshop Karen will share principles from her proven “Build Your Own Brand Kit” on how you can use the language of colour to create a business brand that will authentically attract your ideal clients. This is your opportunity to really delve deep and uncover the true personality of your business which will ultimately help you on your way to:
- standing out from your competitors
- attracting the right type of customers
- creating loyal customers
- increasing sales
- keeping them coming back for more.
Karen Haller is the leading international authority in the field of Applied Colour & Design Psychology, specialising in business branding, interiors, healthcare and wellbeing. Having studied colour for over 20 years she understands how colour affects and influences us. Karen consults and teaches businesses and industry designers how they can use colour to influence positive behaviour. She had worked with prestigious global brands such a Marks and Spencer, Dove and Akzonobel Dulux. Karen has also been interviewed for Cosmopolitan, Stylist, The Times, contributes to the Huffington Post and appeared on London Live and Channel 4’s Sunday Brunch. Her first book, The Little Book of Colour – How to Use the Psychology of Colour to Transform Your Life is published on 29th August 2019 by Penguin Life.
How to Sell Yourself without Selling with Dexter Moscow
Dexter Moscow of Audience Dynamics, will be working with us on how to deliver talks and presentations which deliver impact, build trust and get results.
Whether it is:
- to groups of potential clients
- for a pitch in a corporate or retail setting
- a presentation to colleagues
- a live online presentation
- a talk at a networking meeting
- in a business or social situation to a group of many or just one
The key is to make an emotional connection with the audience and influence them, so that they get what they want and we get the results we want – business bookings!
Today’s reality is that people hate being sold to and similarly we probably hate selling.
With so much on offer in the image marketplace, it can be difficult to stand out, presentations can have excellent content but fail to win business.
This is where Dexter comes in! After a long career developing selling propositions and business presentations, he has identified some universal principles which, when adhered to, are proven to improve our personal impact and influence and can transform our presentations so that they are engaging, persuasive and compel people to take the action we want them to take.
He will show us how to “Prepare, Structure, Create Content and Deliver presentations with Poise, Assurance and Impact”!
Dexter’s experience has been gained working and coaching at the highest level in many and varied industries, and his associations with Reed International, the Dale Carnegie organisation and his live TV career, presenting on QVC The Shopping Channel, inform his unique approach to communication, selling ideas and influencing skills.
We are delighted he will be sharing some of his knowledge with us. Plus, he has a particular insight into our business because his wife, Fran, is a past President and Life Member of FIPI!
10:00 Registration and Coffee
10:30 First Workshop
12:30-13:30 Lunch (details of food allergies/intolerances are requested as part of the booking process)
13:30 Second Workshop
This event is open to members and non-members – tickets available as follows:
FIPI Members: Earlybird (book by Friday 29th March) £70; after Friday 29th March £85
(Note: FIPI Members – attendance counts towards your CPD)
Non-Members: Earlybird (book by Friday 15th March) £95; after Friday 15th March £115
Please note, all tickets are non-refundable.