Colour of the Year 2023

Viva Magenta

For the past 24 years, Pantone colour experts have analyzed design trends, socieconomic conditions, art, the entrtainment industry, technology, fashion, and all areas of design for new colour influences.

The great expectation generated by the American company Pantone is not new. This year is lived in an even more special way where the colour institute emphasizes that this tone speaks of a new vision of the future, and unconventional colour for an unconventional time, such as this post-pandemic. Viv Magenta.

Why this choice?

Pantone’s color selection process is heavily researched, emphasizing in-tune with the spirit of the moment combined with great instinct.

In the presentation they shared during the Colour of the Year 2023 video call, Eiseman and Pressman noted the large number of sightings of magenta that had sprung up spontaneously, in the worlds of fashion, cosmetics, concept car design, art digital and social media.

It is a colour that, according to Pantone, vibrates with energy and vigor, a tone rooted in nature that descends from the red family and expresses a new sign of strength.

With this colour they wanted to “reconnect inspiration with nature and create a disconnection with technology”, which is so present in our daily lives. It seeks to further expand awareness by talking about the struggles and revolutionary acts that are taking place.


Viva Magenta is, according to experts, a “brave and intrepid red, lively, that encourages experimentation and unrestrained self-expression.” “A nuanced crimson that shows the balance between warm and cool tones while being assertive but not aggressive.”

Brave and intrepid, a pulsing colour whose exuberance promotes a joyful and optimistic celebration, writing a new narrative

The Colour of the Year for 2023 is Powerful and Empowering, “ a lively new red that revels in pure joy, encouraging experimentation and unrestrained self-expression, an electrifying, limitless hue that makes a standout statement.

It is intended to reflect the latest trends in different fields and creative universes, including design, fashion, beauty, technology and home decoration, aiming to be an expression of the spirit of the time.

“Viva Magenta represents calm, trust and connection in a world trying to recover, “ said Laurie Pressman, vice president of the Panton Colour Institute.

Translated from an article written by